Archive for the ‘MWBE’ Category

Certification for Shredder

August 29, 2008
According to Trans Union , a credit bureau, New York State ranks in the top ten in highest incident rate of identity theft per person nationally and the most popular source of information for identitiy theft is employer records.

Michael Hasting is an aspiring African-American entrepreneur with a dream of making Omega Secure-Shred a mega business. Recognizing the onslaught of document security threats, he founded his Troy located mobile document shredding company in March of 2007.

The company was growing steadily through a well thought out marketing strategy, but realized that there could be additional opportunities through certification in New York State’s Minority and Woman Owned Enterprise program. Since, he passed the one year anniversary of his start the three to four month application process began with the assistance of the Small Business Development Center (SBDC).

We have found with MWBE certifications that the most important advantage is not necessarily the certification, but what the company does with the certification once it is granted. Many view the certification as the magic beans that will have customers breaking down their doors to do business. Unfortunately that is not reality and persistent and tenacious selling and marketing their products and services still falls to the business. Instead of solely utilizing the MWBE certification as a marketing strategy, Omega Secure-Shred utilizes their certification as a component of an otherwise sound marketing strategy; coupled with a valuable service that is in demand within the market.

 

Successful MWBE companies have taken the initiative to seek out the business in both the public and private sectors utilizing both government set asides and corporate supplier diversity programs. Hasting’s portable shredding business has negotiated contracts with two NYS agencies, RPI, and four large private firms under supplier diversity programs.

 

Through their MWBE certification, Omega Secure-Shred is given a greater opportunity in bidding on NYS contracts by creating an avenue for the agency to comply with MWBE set asides. In addition to the NYS contracts, Omega Secure-Shred uses their certification as an added benefit for companies that have supplier diversity programs and purchasing departments that are looking to fulfill the company’s commitment to supplier diversity.

 

 

 

 

 

Shredder Truck

Omega Shredder Truck

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